Logo

The logo shows a seed from the plant 'Taraxacum officinale', also known as Dandelion. Dandelion has two different names in Danish; Fandens mælkebøtte (Devil’s dandelion) and Løvetand (Lion tooth).
How the world sees Taraxacum officinale depends on the point of view:

Fandens mælkebøtte

• a very annoying plant which, because of its long tap root and self pollination, is almost impossible to root out in your garden.

Løvetand

• one of the most valuable medical plants in Danish nature, known since antiquity for its healing qualities
• the flowers can be used in herbal tea, in water for freshening your face, and in wine and honey production
• the leaves can be used in salads and for animal fodder
• when dried the root can be used as coffee surrogate, herbal medicine for treatment of severe rheumatism, digestive problems and to increase your secretion of urine
• sold dried for 18.75 Danish kroner per 50 grams in herbal medicine shops

Similarly the world has different views of ASD:

• The traditional point of view is to see their working skills as insignificant and without any chance of development.

or

• The untraditional point of view is to see ASD as a hitherto unused source of specialist skills, which can be brought into play and cover a large area of needs in the business community.

SPECIALISTERNE thinks ’Løvetand’, where others think ’Fandens Mælkebøtte’.
Graphically the logo is a stylized picture of a seed from Taraxacum officinale. The seed is on its way into the world with a blue sky as background, trying to find a new place to strike root and grow.